Reputation Marketing
Let Reputation Marketing help your business!
You are one review away from a bad reputation online. That is the new reality.
Across the US and here in Raleigh, reputation marketing has seen a seismic shift in its importance in the past few months. Traditionally, a business would work on its online marketing via website branding, search engine optimization, Pay Per Click, and social media. Offline it would focus on TV, radio and print advertising. Lastly, the company would seek some reviews.
Well, that approach has been turned on its head! Today, reputation is everything online and it should be the first step in any online or offline marketing campaign. Let our marketing division, CCV Marketing, show you how to take that first step.
There are four reasons why the world has changed.
- First, Google has placed your reputation front and center. Try it. Put your company name and city in the search bar. Back comes your company web address and right below it is your Zagat score, which is your reputation score. So Google wants people to see your reviews, good or bad, and it has placed a lot of emphasis on them.
- Second, customer reviews are a major factor in almost every type of online marketing. They appear in your Pay Per Click ads and organic rankings. They show up in local directories like Yelp and City Search and Bing and Yahoo.
- Third, SEO, PPC, Social Media – none of it works anymore if you have bad reviews or bad reputation online. And, as we just pointed out, reviews now show up everywhere. So if you are wondering why you are seeing a low return from your online and offline marketing efforts, it could be that your online reputation is holding you back.
- Fourth, and here’s the good news: according to the Nielsen rating service, seventy percent of people trust opinions based on online reviews.That’s huge! That’s way above TV ads at 47% or e-mail marketing at 50% or even branded website marketing at 58%. So if you put your efforts first into developing a 5 Star Reputation, all your marketing efforts become that much more effective.
At Carolina Custom Video, we can help you build your 5 Star Reputation online. Our marketing division, CCV Marketing, has a proprietary system and marketing strategies that will will give you the edge that your company needs to separate yourself from the competition and position your company as the market leader.
So, if you haven’t done so already, watch the video above. Then, enter your business phone number and click “Get Your Free Report” below to find out what your reputation is online and how our reputation marketing strategies can help you achieve a 5 Star Reputation online.